Carlsen Fritzøe

Carlsen Fritzøe is an independent Norwegian building materials chain with stores located in seven counties stretching from Kristiansand in the south to Jessheim in the north.

In autumn 2012 Grid designed a new visual identity and the new profile was launched – several warehouses were consecutively rebranded having belonged Byggmakker chain for many years.

Mark Purnell provided photography services to document the process.

Read more about the project here.